Nestled in Switzerland’s alpine Engadin Valley, St. Moritz stands on its own amidst a sea of celebrated ski resorts in that it has long maintained an elusive allure. The winter home of personalities from Gunter Sachs and Gianni Agnelli to Sofia Loren, Elizabeth Taylor, Audrey Hepburn, John Lennon, and Claudia Schiffer, there are few places in the world that manage to unite so many of the top names in cinema, art, and fashion all in one place, year after year. Author Dora Lardelli takes the reader on a journey through Chanel and Hitchcock’s favorite haunts and the hidden parties at Badrutt’s Palace where royalty goes to play, without forgetting the natural beauty, village charm and architectural mastery that define it. St. Moritz also takes readers on a majestic tour of its special events, from Winter Olympics to the annual Snow Polo World Cup, as well as the summertime Jazz Festival and the British Classic Car Meeting. In St. Moritz creatives and royals share skiwassers slope-side on the sheepskin benches of El Paradiso, pause to sip champagne on long strolls around its frozen, crystalline lake and enjoy coffee and confections at the centuries old Hanselmann. St. Moritz has never lost its inimitable appeal, and will continue to reign as an elegant hideaway for all those who have come to call it a home away from home.
A WORD FROM THE FOUNDERSWe created this company to be the first luxury brand on culture. We wanted to supply everything for a contemporary library; we started working with top perfumers for scented candles, with Goyard for a book trunk, with Chanel on a quilted leather slipcase, and so on. Now we are expanding the Assouline lifestyle brand in stores in the most important cities of the world. We love and believe in books more than everything else, but we also want to extend our vision to create all that can be expected in a chic and personalized library, from beautiful books and special editions to luxury gift items, unique library accessories, and now a complete turnkey collection of stylish furniture. Our digital world goes faster than ever and nothing remains of it, but books are the solid part of our past and present. They also are beauty. For us, books are a matter of intellect and emotion, of heritage and innovation. Because information is not only about today, and the past is a sensational source of inspiration.-Prosper & Martine AssoulineTHE BRANDFounded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives.Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Throughout the last quarter of a century, the brand has established a network of international boutiques in prominent locations across the globe. Assouline has also inaugurated a curated library service, working closely with clients to visualize, design, and develop bespoke, one-of-a-kind libraries.With a distinguished team of creative talents—which includes the founders' son Alexandre—the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators includes some of the world’s most respected brands, artists, photographers, writers and designers.Assouline continues to exude an unparalleled signature style and elegant savoir faire, which has globally redefined modern publishing.