With its Damier-style case and vibrant yellow cover, From Louis to Vuitton opens the doors to the brand’s fascinating universe and offers a fascinatingly fresh visual narrative of its history, from its origins to the present day. Featuring more than 400 images and 54 thoughtfully selected words, explored as themes—a nod to 1854, the year the House was founded—From Louis to Vuitton can be read in any order, providing an unforgettable experience.This fashion coffee table book explores Louis Vuitton’s blend of innovation and tradition, its iconic creations, the Asnières workshop and the contributions of its Artistic Directors. It begins with the House’s founding by Louis Vuitton, who, at just fourteen years of age, left his village in Eastern France, to go to Paris, where the luggage maker became the icon for the spirit of travel and French chic.From Louis to Vuitton retraces this extraordinary adventure with endless potential. Throughout its pages, it highlights Louis Vuitton stores as architectural gems that encompass all of the House’s crafts—men’s and women’s fashion, leather goods, accessories, timepieces, jewelry, and fragrances. The book also sheds light on each of the House’s Artistic Directors who contribute to or have contributed to various aspects of its history.In addition to Louis Vuitton’s exceptional innovative spirit and know-how, this book also celebrates modes of transport—by land, air or sea—as symbols of the House’s spirit of travel. From Louis to Vuitton evokes historical places, the reinterpretation of the House’s codes and Louis Vuitton’s commitment to the climate as part of its “Committed Journey,” while highlighting its close ties to sport, notably the House’s partnerships with the America’s Cup and F1, as well as exhibitions that are presented worldwide.The book’s slipcase is purposefully designed to be slimmer than the book. This unexpected dimensional ratio is a structural design element intended to convey the energy of the title, its enthusiasm to meet the reader.
A WORD FROM THE FOUNDERSWe created this company to be the first luxury brand on culture. We wanted to supply everything for a contemporary library; we started working with top perfumers for scented candles, with Goyard for a book trunk, with Chanel on a quilted leather slipcase, and so on. Now we are expanding the Assouline lifestyle brand in stores in the most important cities of the world. We love and believe in books more than everything else, but we also want to extend our vision to create all that can be expected in a chic and personalized library, from beautiful books and special editions to luxury gift items, unique library accessories, and now a complete turnkey collection of stylish furniture. Our digital world goes faster than ever and nothing remains of it, but books are the solid part of our past and present. They also are beauty. For us, books are a matter of intellect and emotion, of heritage and innovation. Because information is not only about today, and the past is a sensational source of inspiration.-Prosper & Martine AssoulineTHE BRANDFounded in Paris in 1994 by Prosper and Martine Assouline, Assouline is the first luxury brand on culture. It began with the desire to create a new, contemporary style of book, using the couple's experienced eye for visually rich stories and compelling narratives.Guided by their passion for knowledge, culture and travel, the Assoulines have since expanded their vision to 1,700 titles in three main collections, along with special editions and unique library accessories—a grand oeuvre of inspiring creations. Throughout the last quarter of a century, the brand has established a network of international boutiques in prominent locations across the globe. Assouline has also inaugurated a curated library service, working closely with clients to visualize, design, and develop bespoke, one-of-a-kind libraries.With a distinguished team of creative talents—which includes the founders' son Alexandre—the brand continues to reinvent the notion of true luxury. Assouline’s roster of collaborators includes some of the world’s most respected brands, artists, photographers, writers and designers.Assouline continues to exude an unparalleled signature style and elegant savoir faire, which has globally redefined modern publishing.