Designed in 1969, right from the onset the Up series – of which Serie Up 2000 is an evolution – has been one of the most outstanding expressions of design with its expressive shapes upholstered with elastic fabric. This innovative solution, designed as a fragment of contemporary art to be offered to a wide audience, stems from B&B Italia’s extensive technological know-how in terms of polyurethane injection moulding. The series consists of seven pieces, including the sofa upholstered in a variety of colours.
Established in 1966 as the result of the entrepreneurial vision of Piero Ambrogio Busnelli, the Group has built its success on the ability to represent contemporary culture through design and to anticipate trends, constantly seeking to respond to changes in taste and living needs.
The mission of B&B Italia is to create the most innovative, iconic and timeless pieces of design furniture in order to inspire people around the globe through the power of the best creative minds, unparalleled R&D, industrial know-how and Made in Italy quality that make B&B Italia one of the world’s premier design company.